Royal Story

"My name is King JJ and I am the owner of Just JKing. From a young age, I was always wanted to bring joy to people's faces because I'm always happy. But behind the scenes I was very shy. Later on in school, I noticed that I make people laugh and feel good. This eventually started to boost my confidence. I'm the kind of guy that cracks jokes in uncomfortable situations to try to make others feel better. I just loved making other people feel good even when I didn't feel the best myself. In high school, I took graphic design classes. One day, the assignment was to make a logo that represents yourself. I created a logo of how I see myself. A few improvements later and that is now my logo for the brand. I picked a clown because clowns get criticized in the media & society all the time but they keep moving forward. Their purpose is to bring joy to whoever is willing to watch them.

The clown king, the logo, is how I see myself when I look in the mirror. I believe that you CAN be a king and clown at the same time unlike society's beliefs. As we get older some of us lose sight of what's important; being happy and being true to yourself. Life is too short to be serious all the time. I want to be happy no matter what so despite the circumstances I will find bright sides to situations and keep moving towards my goals & dreams while bringing joy to others around me.  This way of living is my lifestyle. This is the Just JKing lifestyle, its purpose, and I want to share it with you"

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Secret Background Info

I launched the site in my dorm room in the middle of August of 2017 at Delaware State University, an HBCU. Just JKing is a black owned business with the HQ in Maryland and we have shops in Delaware, California, and North Carolina for faster shipping. Lets get this out the way... It is pronounced "Jay King" not "Jay Kaying". JKing is a pun. As you know, Jk means just kidding but sometimes, rarely, people say jking when they mean jk. Then the "King" part which is the obvious part, royalty. I believe we are all kings and queens; therefore, we should not go through life with a facade of what society wants and expects us to be. My goal is to promote confidence and embrace flaws while living life, laughing and having fun. I want to push living life laughing, joking, enjoying life despite the circumstances WHILE we grind to the top as royalty.  We might as well have fun while we reach for our dreams All our apparel is super soft and comfortable. Also, it is pre-shrunk & made with vivid colors that never fade. Our accessories are high quality and made for royalty. Go get you some merch playa, or should I say JPlaya and congrats on finding the secret background info!!



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